Louisianna Waring is the Senior Insight and Policy Officer and The Vegan Society. She manages consumer and market research at the Society and also leads on policy issues that affect vegan businesses, including proposed changes to vegan food labelling. Louisianna also helped to found, and currently sits on the steering committee of, the Plant-based Food Alliance UK. This is a newly launched coalition of businesses and NGO’s working to steer food, business, and environmental policy towards more plant-based solutions.