Alexander joined the market-leading party planning and events company, The Admirable Crichton, straight out of university. He worked in their operations department, helping to deliver world class events across the UK and Europe for 15 years. Alexander left to start up The Gluten Free Bakery, with co-founder Rana Roushdi. They are proud to deliver, what they regard to be the best Gluten Free bread on the market, throughout the UK.