Just V Show

1 – 3 July 2022 ExCeL London

The Free From Trade Show

Three days at the iconic ExCel London. Thousands of brands, all dedicated to making freefrom living better.

Products include gluten free, wheat free, lactose free, dairy free, egg free, vegetarian, vegan, natural, organic, skincare (for eczema), allergy lifestyle solutions (pollen, dust mites, latex, respiration). Attendees include buyers and decision makers from retail, catering, food service, hospitality, wholesalers, distributors, manufacturers and healthcare professionals.

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What’s New?

As consumer demand for freefrom products continues on its relentless growth path, businesses understand that it is vital that they service this demand with a range and depth of product that provides customer satisfaction and thus company profit.

You need to be at the cutting edge of this dynamic ever changing market; you need to know what’s hot, what’s new, what’s in, what’s launched, what’s selling, what’s the next big thing… you will get these answers at event. This show will give you the in-depth knowledge and new product insight in this exciting, changing and constantly growing market.

Find 100’s of exhibitors presenting 1000’s of products; you will meet large multi nationals, independents, artisan’s producers, mega brands, start-ups, innovators and more. If you’re looking for gluten free, lactose free, egg free, wheat free, sugar free,  natural, organic, vegetarian, vegan, plant based or allergy living products, attend this show.

The Market

The freefrom market has seen incredible growth over the last decade. The Free From Trade Show provides the one stop shop that gives you the in-depth required knowledge of what’s on offer in this exciting, changing and constantly growing free from market. Nowhere else on the planet will you find the new to market, innovative, wide range, unique and depth of freefrom products than at this event. If you are looking to expand or launch your freefrom product range then this is a must attend event. Register now to meet your profit driver.

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The Show Story

Back in 2011, ‘The Allergy Show’ was relaunched and rebranded to ‘The Allergy & Free From Show’. Over the years this show enjoyed massive continuous growth with exhibitor and consumer visitor numbers increasing exponentially.

To ensure the event proposition remained at the cutting edge of the freefrom industry, three new symbiotic shows were launched: Just V Show and Love Natural, all running simultaneously, all reflecting the diverse nature of the freefrom market. These launches turbocharged the growth further and the 2018 event was the largest freefrom show in the world.

The Trade Journey

As the shows went on their journeys, the consumer audience grew and leading trade buyers started to visit the shows in significant numbers. Exhibitors were also reporting that they had achieved significant trade deals as a result of meeting buyers at the show. The reason that trade visitors attend is that it is the largest gathering for freefrom producers and having their products in one place at one time provides a unique and unrivaled opportunity to try, compare, test and buy. The shows have the very latest products and innovation, allowing the buyers to keep ahead of the trends, meet new suppliers face-to-face and ensure that they could deliver a greater range of freefrom items to their customers.