The UK’s Free From industry is now a mature market that has broken the £1 billion ceiling in annual sales; anchored by ever-increasing consumer medical need and turbo-charged via health & wellbeing lifestyle trends (no longer dismissible as a ‘fad’).
As the UK acclimatises to life after Brexit and the world emerges from the global pandemic, Free From has some big commercial decisions to make, in order to maximise opportunities and secure continued growth.
So let’s ‘take stock’…
