Welcome to the Just V Show

Welcome to the central hub for all things vegan, vegetarian and plant-based. Whether you're full-time vegan, trialling 'Meat-free Mondays' or simply interested in plant-based living - the Just V Show is the event dedicated to you, wherever you are on your V journey.

At Just V Show we run a huge and wonderous plant-based celebration, where you can see thousands of products, from household names to exciting start-ups; all looking to show you what they have to offer. You’ll find learning experiences and fun activities for everyone, with cooking classes, seminars, expert advice, skin consultations and more.

Birmingham 2021

6 – 7 November 2021

More Info

On top of that, this is also the place to read the latest articles from the biggest names and get exclusive deals through The Just V Club.

And you can get the products you love every day of the year with Just V Shop - bringing the magic of shopping at our shows, directly to your home. 

Still not enough? Tune into The Just V Chat every month to see interviews and cook alongs with your favourite bloggers, chefs and celebrities.

JVS Club

Just V Club

Join the Just V Club to be first in line for free tickets to our spectacular shows, exclusive online offers, delicious recipes and remarkable reads on the subjects you care about.

Join the Club

Food Demo Close Up

Just V Shop

From food & drink to health & beauty,  there’s something for everyone at our Free From shop.  Bringing the magic of shopping at our shows, directly to your home.

Visit our Shop

Visitor Guide

Trade Show

The world’s largest exhibition for the freefrom market. Three days at ExCeL London, packing the hall with thousands of brands, all dedicated to making freefrom living better.

Our Trade Show