noun: superfood; plural noun: superfoods; noun: super-food; plural noun: super-foods
a nutrient-rich food considered to be especially beneficial for health and well-being.
Prunes are without doubt one of the original superfoods and prunes from California represent quite literally the pick of the crop! As the largest producer and supplier of the best prunes in the world, California exports its supreme superfood – with a reputation for legendary flavour and outstanding quality – to more than 72 countries.
Unsurprisingly, Britons are amongst those clamoring to get their hands on this ultra-healthy, highly nutritious and hugely delicious wonder food. California Prunes are your ultimate store cupboard item with chameleon tendencies, ideally placed to step up to the plate as either a convenient, wholesome snack or as a versatile cooking ingredient.
Championed by a number of high profile ‘food’ celebrities including TV chef Rosemary Shrager, the renowned British chocolatier paul.a.young, former Great British Bake Off winner Frances Quinn and healthy eating advisor to the stars Jennifer Irvine, sales of California Prunes continue to rise in the UK. Today you will find them widely available in major supermarkets such as Aldi and Lidl, as well as in leading health stores such as Holland & Barrett – simply look out for the details relating to country of origin (California or USA) to make sure you are buying the world’s premium prunes.
The California Prune Board
The California Prune Board, under the authority of the California Secretary of Food and Agriculture represents the entire 900 prune plums growers and 29 prune packers of California, which is the largest producer of prunes in the world. Prunes from California are widely recognised for their superior quality due to the regions’ rigorous harvesting techniques and stringent quality control assessments.
In addition to supplying ‘extra’ordinary prunes, the California Prune Board also leads the way in supporting world class, cutting edge research on the extensive health and nutrition benefits associated with incorporating prunes in the diet. The Board’s investment into nutritional research was rewarded with a European Commission health claim in 2013, which confirms that eating 100g prunes daily has a beneficial effect on normal bowel function and today California Prunes remains committed to working with scientists to verify further important health claims.
As a Vegetarian Society approved product, California Prunes represent a totally natural, healthy and ultimately delicious convenient ‘superfood’ that can work wonders in a variety of savoury and sweet dishes. California Prunes are high in fibre, vitamin K and potassium and a source of vitamin B6, copper and manganese, whilst California Prune Juice is a source of iron. Both prunes and prune juice are fat-free and contain only naturally occurring sugars, with no added sugar.
Packed with nutrients and enjoying an unrivalled status as the ONLY natural whole and dried fruit to achieve an authorised health claim in the whole of Europe (eating 100g California Prunes – roughly 8-12- daily contributes to normal bowl function) – there’s a lot to be said for including prunes in the diet not just as a wholesome snack but as a convenient cooking ingredient. Visits the California Prunes website for more health and nutrition details www.californiaprunes.co.uk/prunepower
Packing prune power into your daily diet
California Prunes are incredibly versatile so there are many ways in which you can easily tap into the power of prunes. Here are some simple ideas to help you incorporate prunes into your daily eating regime.
• Kick start the day with a generous 50g serving of California Prunes (5-6) added to your morning breakfast cereal or yoghurt. Gradually increase your prune and (and fluid) intake over a few days if you are new to this wonderful dried fruit
• Make up a tasty soup featuring California Prunes or add them to a super healthy salad
• Grab some California Prunes as a convenient snack (either on their own or include as part of a home-made trail mix)
• Keep it smooth …., experiment with incorporating some California Prunes or California Prune juice into your favourite smoothie blends
• Get creative in the kitchen and cook up a delicious sweet or savoury bake featuring California Prunes, to add a sumptuous rich sweet flavour and moisture to any dish.
Visit the California Prunes website for inspiration on how to include prunes in a whole host of recipes, which have been developed by California Prunes and its fantastic team of brand ambassadors (www.californiaprunes.co.uk/recipes)