ABOUT CALIFORNIA PRUNES
California Prunes represent a totally natural, healthy and ultimately delicious convenient ‘superfood’ that can work wonders in a variety of savoury and sweet dishes. California Prunes are high in fibre, vitamin K and potassium and a source of vitamin B6, copper and manganese. Both prunes and prune juice are fat-free and contain only naturally occurring sugars, with no added sugar.
At a time when ‘health is wealth’ and we Brits have a strong appetite for clean eating, there is a clear demand for this 100% natural, ultra-healthy, highly nutritious and hugely delicious wonder food. California Prunes are your ultimate store cupboard item ideally placed to step up to the plate as a convenient, wholesome snack or as a versatile cooking ingredient.
As the largest single producer and supplier of the best prunes in the world, California exports its supreme superfood – with a reputation for legendary flavour and consistently outstanding quality – to more than 72 countries.
Championed by a number of high profile ‘food’ celebrities including TV chef Rosemary Shrager, the renowned British chocolatier paul.a.young, award-winning baker Peter Cook and chef / founder of Simply Good Food TV Peter Sidwell, the word is definitely out about one of California’s hottest exports. Prunes from ‘the golden state’ regularly feature in the culinary creations of these revered food professionals, who collectively uphold the highest regard for provenance and the pursuit of only the finest ingredients. Today you will find California Prunes available in major supermarkets as well as in leading health stores such as Holland & Barrett – simply look out for the details relating to country of origin (California or USA) to make sure you are buying world-class, ultra-premium prunes. California Prune Juice can be purchased from leading supermarkets including Waitrose, Tesco and Asda as well as health stores.
This year the ‘Prune It’ campaign focuses on the opportunity to reduce the amount of sugar or fat in a recipe by including California Prunes. Visit the California Prunes website for more information www.californiaprunes.co.uk/prune-it/. Go to (www.californiaprunes.co.uk/recipes) where you’ll find a myriad of ways to pack prune power into your daily diet, including plenty of inspirational serving ideas from California Prunes’ team of brand ambassadors.